NLP Blogs: The theory behind the practise.
If you are interested in nlp blogging and wonder whether it's worth it or not, here's some advice from a team who have been doing this for years....us!
We first started nlp blogging with a few aims in mind. One is to give advice and be a resource for people, and the other to get better rankings in the search engines. After all, if the search engines are not going to rank the website, how will people get the blogs anyway?
Now we have some experience in NLP blogs, we rank on first page google for NLP Practitioner (Page 1 Position 1 last time I looked), NLP Practitioner course, NLP Training, (P1 P10), NLP Master Practitioner (P1 P2 last time I looked), NLP MP3 (P1 P4), NLP Presentation skills and a host of other P1 positions for more specific NLP keywords.
So how do you do this?
Google change the way (algorithms) it ranks your website/blogs periodically click here to see what some of those are in depth but basically it's looking for relevant material to the inquiry and that the structure of the website/page is 'true' and has not just been manipulated to look like it's what it says it is.
It took the team at NLP World about 9 months of hard graft to climb the search engines ranking to page one for the keywords we wanted them to find. Zain Bador of knowledge constructs helped tremendously with this, as did Saumil Patel.
Some NLP training companies pay a lot of money to get sponsored links. We don't pay for our rankings, because we would rather you find us on merit, not because we paid someone to say we are OK!
Also, personally I don't click on the sponsored links first. I like to find out who has got onto the first/second page google on merit alone.
So here's a bit of free advice to get yourself ranked. Firstly, make sure your keywords are in the paragraphs. Put the most important keywords in the most prominent places (I.E. the title and perhaps the ending salvo).
Make the blog about 400 words long, so at least it appeals as an article, not just a sentence or paragraph.
Make sure to regularly make your blog. I make one NLP blog every week and I have not missed one for two years! This allows the search engines to know your site is being refreshed continually and it's live.
Link some pages to each other so your pages can get cross ranking points. For instance, our product page is at NLP MP3 and NLP CD There's two keywords and two cross links already!
We want google to get this right, so it should take a bit of hard work to get yourself consistently ranked highly. That means that people are getting what they want when they look for NLP products or whatever else they came to the search engine for.
Another good idea is to have a blogging website, so your blog is also seen as a page (if this is too technical forgive me, it took me a while to understand as well). I use wordpress, which is a free website structure.
We are currently putting a package together for people to buy a website package and start to blog straight away. It can take as little as two days to get yourself up and running.
If you are an NLP Practitioner or Master Practitioner, this will help you tremendously get yourself ranked in the search engines, because you'll also have a link back to me. I have a page rank 4 from google which is very high. When you are linked to high ranked websites, you get looked at favourably and linked to our link: One happy family!
So it's time to get blogging and get your NLP blog into the search engines!
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