Here we look at Values, the motivational defining force behind all our actions!

Our Values are what drive us, give us the force that gets us out of bed and focus us to win and succeed! If you don’t know what someone’s values are, you don’t know how to motivate them or talk to their highest self.
Nearly all of our values were established unconsciously from an early age. And yes, they do change in context.
On this module, we’ll show you how to elicit (pull out) values from the deepest part of you client’s cupboards, the unconscious mind.
The trick to working with values is to be able to find out the natural hierarchy and then move, change or clean up the values for your client. For example, if your client has money at a lowly number 6 in his/her hierarchy and they had come to you to improve their abundance with wealth, you’d know immediately that the money is too far down on the ladder. You would then be able to use your coaching tools to bring money higher up and therefore be more alluring inside the client’s world.

Many clients will have an idea that money is important, yet would have no idea ‘how’ it’s held in their unconscious mind, or if that value has negative associations or not!
It could also be possible that your client has money high up in the order, yet it has some negative associations from previous memories. When you discover this using your newly found skills, you’ll be able to clean up the memories, leaving the client’s hierarchy clean and shiny!
Another aspect of values which is mostly hidden to the client is the direction they are motivated in: Some people have a carrot motivation, some a stick! All this means is that some memories have been ‘tainted’ and therefore when a client looks at them/feels them, they remember what to avoid because it hurt once.
You will learn how to:
- invoke a hierarchy of values using unique linguistic tools shown to you
- sensitively design and install new choice driven values
- establish the direction of the clients motivation – toward/away
- re-align and clean up a hierarchy that has bad memories







